KashFlow makes free software offer to rivals Customers

Tuesday, 10th March 2009 - For Immediate Release

Leading UK web-based accounting software company, KashFlow, is now offering its software free of charge to small business owners that have already purchased a competitors product. The company say they'll then build a bonfire with the boxes and CDs that they receive.

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Chairman:
The Rt Hon Lord Young of Graffham

Founder & CEO:
Duane Jackson

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In a bold move, KashFlow Founder and Managing Director, Duane Jackson, announced on the company blog that they would provide their software free of charge for a year to anyone that sends them a copy of rival products from Sage, Quickbook or MYOB.

KashFlow is a web-based accounting application that is designed specifically for small business owners. Rather than being installed on your computer it is accessed via a web-browser. This is a method of software delivery that is becoming increasingly popular due to a number of technology benefits as well as a lower cost than traditional sofware.

"We're hearing from a lot of people who have already invested in or have been mis-sold a rival accounting software package only to find that it's too difficult to use." said Jackson "At a time when money is tight it's hard to justify spending that money again once you find a more suitable product. By giving the software away for free to these people we hope we can make it easier for them"

The company is hoping to attract users of MYOB products for which support is being withdrawn in early 2010.

KashFlow say they can afford to give the software away for a limited time as the company is in profit and the business model means the cost of each new customer is now relatively small. The offer is only available until the end of April 2009.

Potential customers can try KashFlow for free before deciding whether or not to send in the old software.

The original blog post detailing the offer can be found at http://blog.kashflow.com/2009/03/05/freebie/

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About KashFlow

KashFlow is an online tool specifically designed to help owner managers in small businesses manage their accounts. KashFlow’s aim is to take the boredom out of managing a company’s accounts and to make the day to day tasks easier to achieve so that less small businesses neglect this area.

KashFlow keeps accounts management simple: it requires no installation, software training or prior knowledge of accountancy.

All users benefit from a free, no obligation 60-day trial. The monthly subscription price is £15.99 a month - including free support and upgrades.

Contacts

For further editorial information, contact:

Carolyn Gordon-Smith
PR Manager
cgs@cimma.co.uk
01386 859090 / 07710 537 928

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Notes to Editors

In June 2008, KashFlow became the first accounting software package to be certified by PayPal for integration with its payment platform. PayPal and KashFlow now work in partnership to provide a seamless, end-to-end, payment processing and accounting system.

In October 2008 KashFlow won a Business Software Satisfaction award, judged entirely by customer feedback, for the category of small business accounting - beating the likes of Sage 50, Quickbooks Pro and MYOB. Statistics revealed by the awards organisers show that KashFlow has a 70% share of the web-based accounting software market in the UK.

KashFlow has received two rounds of venture capital funding from their now chairman, Lord Young of Graffham. Lord Young is a former Secretary of State for Trade & Industry and ex Chairman of Cable and Wireless

KashFlow is simple to operate, with users instinctively knowing where to click to perform almost any accountancy task

Owner managers are able to effectively manage their accounts with no need for software training or prior knowledge of accountancy

KashFlow has been featured in the likes of the Financial Times, Daily Mail, The Daily Telegraph, The Mail on Sunday, BBC Radio and all the leading accounting titles.

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