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New Online Tool Helps Small Businesses Manage Their Accounts.

Press Release

Tuesday, 20th September 2005 - For Immediate Release

KashFlow, an online tool specifically designed to help owner managers of small businesses manage their accounts is officially launched today.


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Chairman:
The Rt Hon Lord Young of Graffham

Founder & CEO:
Duane Jackson



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KashFlow gives owner managers hands-on control over all their business finances. It is a simple, jargon free online tool that actually guides business people in managing their accounts effectively. It requires no installation, software training or prior knowledge of accountancy.

Many small businesses do not integrate accounting practices to a reasonable level causing a lack of financial control and consequent cash flow problems. This is one of the main contributory factors to the failure of 70 per cent of businesses within their first year.

Too often accountancy software is designed for accountants, not busy owner managers. Applications that are supposed to make managing business accounts easier can be excessively complicated and far from user friendly. The simplicity of KashFlow saves time that business people would otherwise spend learning accountancy and how to use often complex accountancy products.

KashFlow gives owner managers hands-on control over their business finances, enabling them to:


Business Intelligence

Small businesses often do not have the time and ‘know how’ to properly invest in business analysis. Using KashFlow is a simple and time-efficient way for small businesses to monitor their business performance.

KashFlow translates often incomprehensible business data into meaningful graphical reports of business performance that anybody can understand and most importantly, act upon. These include reports of monthly sales and income, product/service sales per month, income generated from products/services and income generated by particular customers.

Duane Jackson , Managing Director of KashFlow Software said, “KashFlow is a simple online tool allowing tasks to be completed quickly, with just a few simple clicks. Users know instinctively where to click to perform almost any accountancy task. With KashFlow, owner managers are able to effectively manage their accounts with no need for software training or prior knowledge of accountancy. Our first users have found that KashFlow takes the boredom out of managing a company's accounts.

The look and feel of KashFlow is as important as its functionality. Traditional accountancy solutions display information as lists of numbers on a grey background, conveying feelings of depression and a lack of energy. KashFlow has been designed using blues – promoting thought, intelligence and mental stimulation – and pinks – inspiring physical tranquility, nurture, and warmth - to create a more interactive and stimulating product.”

KashFlow uses the same encryption techniques as internet banking so data is safe. As it’s an online tool, there is no software to download and accounts can be accessed from anywhere – at home, in the office or at a client site.

All users benefit from a free, no obligation 60-day trial. The first paid 12 month subscription is £149.00 + VAT, and subsequent annual renewals are £99.00 + VAT. Monthly subscriptions cost only £13.99 per month.

Trials and subscriptions are available at www.kashflow.co.uk.



- ends -


About KashFlow
KashFlow is an online tool specifically designed to help owner managers in small businesses manage their accounts. KashFlow’s aim is to take the boredom out of managing a company’s accounts and to make the day to day tasks easier to achieve so that less small businesses neglect this area.

KashFlow keeps accounts management simple: it requires no installation, software training or prior knowledge of accountancy.

All users benefit from a free, no obligation 60-day trial. The monthly subscription price is £15.99 a month
- including free support and upgrades.

Contacts
For further editorial information, contact:

   Carolyn Gordon-Smith
   PR Manager
   cgs@cimma.co.uk
   01386 859090 / 07710 537 928

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Notes to Editors
In June 2008, KashFlow became the first accounting software package to be certified by PayPal for integration with its payment platform. PayPal and KashFlow now work in partnership to provide a seamless, end-to-end, payment processing and accounting system.

In October 2008 KashFlow won a Business Software Satisfaction award, judged entirely by customer feedback, for the category of small business accounting - beating the likes of Sage 50, Quickbooks Pro and MYOB. Statistics revealed by the awards organisers show that KashFlow has a 70% share of the web-based accounting software market in the UK.

KashFlow has received two rounds of venture capital funding from their now chairman, Lord Young of Graffham. Lord Young is a former Secretary of State for Trade & Industry and ex Chairman of Cable and Wireless

KashFlow is simple to operate, with users instinctively knowing where to click to perform almost any accountancy task

Owner managers are able to effectively manage their accounts with no need for software training or prior knowledge of accountancy

KashFlow has been featured in the likes of the Financial Times, Daily Mail, The Daily Telegraph, The Mail on Sunday, BBC Radio and all the leading accounting titles.
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