Accounting Software - Campaign for National Hug Your Accountant Day Begins.

Campaign for National Hug Your Accountant Day Begins.

Wednesday, 26th September 2007 - For Immediate Release

Press Release In an effort to get small business owners and their accountants closer together so that they can better understand each others needs, an accounting software company is launching a campaign to get Oct 25th recognised as National Hug Your Accountant Day.

A leading accounting software company has today written to the heads of UK business organisations such as the Department for Trade and Industry, Confederation of British Industry, Institute of Directors and Federation of Small Businesses calling for October the 25th to be named “National Hug Your Accountant” day.

KashFlow’s light-hearted campaign to launch “National Hug Your Accountant Day” has a serious element as it is aimed at bringing accountants and their clients closer together so that both parties can get a better understanding of the pressures they face.

According to Companies House most recent statistics, in the 2004/5 financial year, across England, Wales and Scotland 203,111 private and limited companies were fined for submitting late accounts.

KashFlow’s own research has shown that accountants think small business owners need to do more to understand the value of accurate and timely record keeping to avoid fines and likewise small business owners believe that they should be left to concentrate on running their business and worry about the accounts at a later date.

The accounting software company KashFlow is in a unique position in that it is well used by small to medium sized enterprises to record and keep track of their day to day accounting and bookkeeping, but is also a solution provider to accountants themselves who use the data their clients enter to form various financial reports and year end accounts.

It is anticipated that the effect of bringing accountants and business owners together will mean more accounts being filed on time and less fines for small business owners.

Speaking about National Hug Your Accountant Day Duane Jackson, Managing Director of KashFlow said,

“The great thing about our campaign is that it is a fun way to address a very serious issue. A large number of small business owners do not realise the importance of keeping accurate financial records until it is too late and I think business owners would like accountants to have a better understanding of what entrepreneurial spirit is all about”.

A copy of the letter that has been sent to leading UK business organisations is available upon request.

PICTURES TO SUPPORT THIS RELEASE ARE AVAILABLE UPON REQUEST.

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About KashFlow

KashFlow is an online tool specifically designed to help owner managers in small businesses manage their accounts. KashFlow's aim is to take the boredom out of managing a company's accounts and to make the day to day tasks easier to achieve so that less small businesses neglect this area.

KashFlow keeps accounts management simple: it requires no installation, software training or prior knowledge of accountancy.

All users benefit from a free, no obligation 60-day trial. The monthly subscription price is £15.99 a month - including free support and upgrades.

Contacts

For further editorial information, contact:

Carolyn Gordon-Smith
PR Manager
cgs@cimma.co.uk; 01386 859090 / 07710 537 928

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Notes to Editors

In June 2008, KashFlow became the first accounting software package to be certified by PayPal for integration with its payment platform. PayPal and KashFlow now work in partnership to provide a seamless, end-to-end, payment processing and accounting system.

In October 2008 KashFlow won a Business Software Satisfaction award, judged entirely by customer feedback, for the category of small business accounting - beating the likes of Sage 50, Quickbooks Pro and MYOB. Statistics revealed by the awards organisers show that KashFlow has a 70% share of the web-based accounting software market in the UK.

KashFlow has received two rounds of venture capital funding from their now chairman, Lord Young of Graffham. Lord Young is a former Secretary of State for Trade & Industry and ex Chairman of Cable and Wireless.

KashFlow is simple to operate, with users instinctively knowing where to click to perform almost any accountancy task.

Owner managers are able to effectively manage their accounts with no need for software training or prior knowledge of accountancy.

KashFlow has been featured in the likes of the Financial Times, Daily Mail, The Daily Telegraph, The Mail on Sunday, BBC Radio and all the leading accounting titles.